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Importance of your website to your digital marketing strategy Nov 30, -0001 12:00:00 AM

How important is your website for your digital marketing strategy? Your website is the place where most people will interact and visit your business .Both your offline and online both marketing strategy will most likely send users to your website. Whether it’s to get information about your services and products,…

How to identify the right and potential audience/customers for your website? Nov 30, -0001 12:00:00 AM

Who is your website for? First, identify what your target audience/customers is and build the website that they’d want. Is it for: Potential Customers/Leads Existing Customers/Members News/Media Staff/Internal Stakeholders Public Other Once you know who your audience is, you can build figure for each segment and create a user journey…

How to define your website goal? Nov 30, -0001 12:00:00 AM

What is the purpose of your website? Your digital marketing strategy should define your objectives. These could include lead generation, sales, or brand awareness. These objectives should be fundamental to any website redesign. When choosing a web designer or agency. It is also important to set out measurable (Key performance…

What is the importance of SEO to a website? Nov 30, -0001 12:00:00 AM

Search engine optimisation is about increasing your organic and natural visibility on search engines, which can be achieved through various on and off-site techniques. It’s essential that your site is seen on search, because roughly 93% of online activity starts on a search engine. And with around 60% of searches…

Importance of logo/brand in business May 24, 2016 09:20:08 PM

Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible explanation of the company within the target market area. For this reason, a well-designed logo is an essential part of any company's overall marketing…