What is the purpose of your website?
Your digital marketing strategy should define your objectives. These could include lead generation, sales, or brand awareness. These objectives should be fundamental to any website redesign. When choosing a web designer or agency.
It is also important to set out measurable (Key performance indicators) KPIs for each objective. You could base them on conversions, visits, bounce rate, average time on page,page hits or keyword rankings.
To ensure that your website meets your goals, your website design needs to consider:
1.Search Engine Optimisation (SEO)
2.Conversion Rate Optimisation (CRO)
3.User Experience (UX)