Who is your website for?
First, identify what your target audience/customers is and build the website that they’d want. Is it for:
Once you know who your audience is, you can build figure for each segment and create a user journey around them. This will help you understand how they get to your website and how they’d navigate it to reach your expected objective.
What does your target audience want?
Take the time to understand your audience and their online behaviour before you make any changes to your website. It’s often a good idea to test some designs on your current site before you change the entire thing. This could be achieved by having a web designer create the landing pages for your marketing campaigns. You could then run some tests with your email,sms or ad campaigns to see what was more effective. From there, you could further refine the page by making slight changes to the page’s call to action (CTA) to understand what works for your target audience/customers. Once you’ve collected the data, you can use it in your plans to build an optimised website that suits for your customers/audience.
Your website should be in-line with your branding and include all key messages that your audience would expect from connect with your brand through any other marketing medium/channel.