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Importance of your website to your digital marketing strategy

Nov 30, -0001 12:00:00 AM

How important is your website for your digital marketing strategy?

Your website is the place where most people will interact and visit your business .Both your offline and online both marketing strategy will most likely send users to your website. Whether it’s to get information about your services and products, to make bookings or purchases, or to get contact details of yservices and business.

You might operate a great marketing strategy/campaign only to be disappointed by sales because your website’s landing page doesn’t convert. A website can underperform for a number of reasons, including site speed, responsiveness,user friendly or navigation. You shouldn’t underestimate the importance of a quality website to the success of your digital marketing strategy.

Review your website with the following factors in mind:

Conversion rate – are you converting leads/customers for your services/business?

Competition – are you exceed your competitors or vice versa?

Branding – does your website reflect your brand ?

SEO – are you performing well on search engines?

Responsiveness – is your site responsive/user friendly?

Site speed – do your pages load quickly?

If you’re not getting the results you’d like and your site isn’t performing effectively for most of these factors, then it may be worth considering a redesign/reconstruct your website.

Do you need a new website?

If you think that you need a new website, then make sure that you consider the following factors when you undergo a redesign. You should discuss each one with your web designer to ensure that any changes that you make to your website will have a positive impact and user friendly environment. All too often a redesign causes a website to perform worse than its prior because the design hasn’t considered each of these factors.

For example, a website that’s rich with images, videos and interactive content might look great, but it will reduce website speed. This may increase bounce rate because users don’t want to wait for pages to load. and you will loose the customers.